Which of the Following Is Considered a Societal Role of Advertising

question 54

Multiple Choice

Which of the following is considered a societal role of advertising?

• A)creating a more rational economy
• B)reaching a mass audience
• C)serving an educational function
• D)making consumers focus on nonprice benefits
• E)all of the above

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Definitions:

Consumer Price Index

A metric that quantifies the average shift over time in the costs that urban residents incur for a specified set of consumer goods and services.

CPI

Consumer Price Index; a measure that examines the weighted average of prices of a basket of consumer goods and services, such as transportation, food, and medical care.

Price Index

A price index measures the average change in prices of a basket of goods and services over time, indicating inflation or deflation trends.

Inflation Rate

Measures the rate at which the general level of prices for goods and services is rising, and, subsequently, purchasing power is falling.