Examlex
What is the role of interactive communication in branding?
Substantive Rationality
A type of rationality concerned with the values and ethics guiding action, as opposed to purely instrumental concerns (means-end rationality).
Practical Rationality
The use of reason to address immediate goals or needs effectively.
Historic Causality
The investigation and understanding of cause and effect as they relate to historical events and developments.
Historical Constants
Features or factors within society that remain largely unchanged over time, serving as a foundation for understanding historical dynamics.
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