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Refer to the scenario below to answer the following questions.
Oust, a brand of air freshener, advertises how its product will get the odor out, not merely cover it up. The advertisement provides facts, information, and an explanation of how Oust can kill bacteria in the air that cause odors.
-Mary was extremely satisfied with the product after she tried it,so she purchased the product again.She even told her mother and sister about the benefits of Oust and convinced them to try the brand as well.What component of persuasion does this represent,and why do marketers want to attain this level of persuasion?
Successive Approximations
A method used in conditioning and learning in which behaviors are broken down into simpler steps and rewarded progressively as they become closer to the desired behavior.
Shaping
A method used in behavioral psychology to gradually teach new behaviors through the use of reinforcement for successive approximations to the desired behavior.
Discriminative Stimulus
A specific cue or stimulus in the environment that signals the availability of reinforcement or punishment, guiding behavior accordingly.
Reinforcement
In behavioral psychology, a stimulus that increases the probability of a behavior being repeated.
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