Old Navy's "SuperModelquins" Campaign Features Mock Supermodels with Celebrity-Worthy Stories

question 67

Multiple Choice

Old Navy's "SuperModelquins" campaign features mock supermodels with celebrity-worthy stories that are featured on TV and the Web.They've been featured in a flyer patterned after a celebrity magazine,have attended high-profile events,and have a presence on Twitter.What type of influence on consumer decision making is this campaign attempting?

• A) psychological
• B) cultural
• C) cognitive
• D) benefits
• E) demographic

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Definitions:

Cereal Brands

Companies that manufacture and market different types of breakfast cereal.

Product Differentiation

The process of distinguishing a product or service from others in the market to make it more appealing to a specific target market.

Pure Monopoly

A market structure where a single supplier provides a unique product or service, facing no competition due to high barriers to entry.

State Utility Commission

A governmental body responsible for regulating the rates and services of utilities within a specific state.