Refer to the Following Passage to Answer the Questions Below

question 37

Multiple Choice

Refer to the following passage to answer the questions below.
Johnson & Johnson manufactures health and beauty aid products under several brand names.The company sells its products to end consumers through retail stores such as grocery,drug,and discount stores.J&J employs a sales force that calls on intermediaries,such as wholesalers and retailers,and spends part of the promotion budget on trade deals to influence intermediaries to carry the company's brands.The remainder of J&J's promotion budget is spent on mass advertising and sales promotions,such as coupons,targeted toward consumers.
-J&J also markets its Tylenol brand of pain relievers to hospitals.What type of market is that?

• A)consumer
• B)primary
• C)institutional
• D)reseller
• E)secondary

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Definitions:

Flexible Budget

A budget that adjusts or flexes with changes in volume or activity levels within a business.

Customers Served

The number of individual clients or customers that a business has provided products or services to within a specific timeframe.

Flexible Budget

A budget that dynamically adjusts in correlation with variations in volume or activity levels.

Donations

Voluntary contributions of assets, including money or goods, to a person, group, or organization without expecting any return.