To Communicate with and Build Relationships with the Growing Hispanic

question 7

Multiple Choice

To communicate with and build relationships with the growing Hispanic market,marketers will likely focus on how to do which of the following?

• A) advertise to a homogeneous group
• B) advertise to a group with widely diverse backgrounds
• C) use standardized marketing
• D) best use traditional mass media
• E) best use tiered marketing

---

Definitions:

African-American

A term referring to citizens or residents of the United States who have total or partial ancestry from any of the black racial groups of Africa.

Southern Democrats

A political faction that represented the interests of the South in the United States, historically associated with pro-slavery and segregationist policies.

Workers Compensation

A form of insurance providing wage replacement and medical benefits to employees injured during employment in exchange for mandatory relinquishment of the employee's right to sue their employer.

Labor Unions

Organizations that represent the collective interests of workers in negotiations with employers regarding wages, work conditions, benefits, and other aspects of employment.