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Why might marketers want to target segments of the population based on lifestyles rather than age groups?
Total Fertility Rate
Total Fertility Rate is the average number of children that would be born to a woman over her lifetime, given current birth rates.
Population
The total number of people inhabiting a particular area or country.
Replacement Rate
In the context of benefits or salaries, it refers to the percentage of a worker's pre-retirement income that is paid out by a pension program upon retirement.
Present Value
Present value is the current worth of a future sum of money or stream of cash flows, given a specified rate of return.
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