Which of the Following Statements Is FALSE Regarding Secondary Research

question 4

Multiple Choice

Which of the following statements is FALSE regarding secondary research?

• A) It is called secondary because it is information that has been collected and published by someone else.
• B) Much of the secondary research used by advertisers comes from government census records on the population's size, geographic distribution, age, income, occupation, education, and ethnicity.
• C) Secondary research found on the Internet is not valid.
• D) Trade associations can be a reliable source for secondary research.
• E) Secondary research suppliers gather and organize information around specific topic areas for other interested parties.

---

Definitions:

Brand Equity

The value and strength of a brand that determines its worth, including the consumer’s perception, experiences, and association with the brand.

Catering Business

A business that provides food service to events and locations external to their own facilities.

White Paper

A concise yet authoritative report or guide that seeks to inform readers about a complex issue and presents the issuing body’s philosophy on the matter.

Owned Media

Channels that a company controls directly, such as its websites, blogs, or social media accounts, used for marketing purposes.