Which Projective Technique Involves Asking Consumers to Sort Through a Deck

question 111

Multiple Choice

Which projective technique involves asking consumers to sort through a deck of photos and pick out visuals that represent something,such as typical users of the product or situations in which the product might be used?

• A) fill-in-the-blanks
• B) photo elicitation
• C) purpose-driven games
• D) story elicitation
• E) photo sorts

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Definitions:

Trillion Mark

A reference to a period of hyperinflation in Weimar Germany where the mark, the currency at the time, devalued to the point where trillions were needed for basic transactions.

Budget Deficit

The situation where a government's expenditures exceed its revenues over a specified period, leading to borrowing or money printing.

Tax Receipts

The total amount of tax revenue collected by a government from individuals and businesses.

Automatic Stabilizer

Economic policies and programs designed to automatically reduce fluctuations in an economy's output, such as progressive taxation and welfare.