A Particular Problem That Big Ideas Face Is That the Message

question 113

Multiple Choice

A particular problem that Big Ideas face is that the message is sometimes so creative that the ad is remembered but not the brand.This is known as ________.

• A)marketing imperialism
• B)the carryover effect
• C)overpowering creativity
• D)cannibalistic creativity
• E)vampire creativity

---

Definitions:

Sociohistorical Context

The social and historical background or environment that influences and shapes individuals, communities, or events.

Childhood Sexual Abuse

The involvement of a child in sexual activity that they do not fully comprehend, are unable to give informed consent to, or that violate the laws or social taboos of society.

Research Attention

The focus and prioritization of certain topics or questions in academic and scientific investigation.

Theoretical Perspectives

Fundamental assumptions or models that guide thinking, research, and understanding in a scientific or academic field.