Which of the Following Statements Is FALSE Regarding Secondary Research

question 4

Multiple Choice

Which of the following statements is FALSE regarding secondary research?

• A) It is called secondary because it is information that has been collected and published by someone else.
• B) Much of the secondary research used by advertisers comes from government census records on the population's size, geographic distribution, age, income, occupation, education, and ethnicity.
• C) Secondary research found on the Internet is not valid.
• D) Trade associations can be a reliable source for secondary research.
• E) Secondary research suppliers gather and organize information around specific topic areas for other interested parties.

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Definitions:

Paid-In Capital

Funds raised by a company from investors through the issuance of securities such as stocks, representing the capital contributed by shareholders in excess of the par value of the shares.

Stockholders' Equity

Stockholders' equity represents the residual interest in the assets of a corporation, after deducting liabilities.

Par Common Stock

The nominal or face value assigned to common stock shares, as stated in the corporate charter.

Total Impact

The overall effect or influence of something, often used to assess the comprehensive outcome of a decision, action, or event.