Which Projective Technique Involves Asking Consumers to Sort Through a Deck

question 111

Multiple Choice

Which projective technique involves asking consumers to sort through a deck of photos and pick out visuals that represent something,such as typical users of the product or situations in which the product might be used?

• A) fill-in-the-blanks
• B) photo elicitation
• C) purpose-driven games
• D) story elicitation
• E) photo sorts

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Definitions:

Feedback System

A process or mechanism by which information about the outcomes of actions is returned to the originator, enabling adjustment or improvement of future actions.

Anxiety

A feeling of worry, nervousness, or unease about something with an uncertain outcome.

Disgust

A strong sensation of aversion or repulsion, often elicited by unpleasant tastes, smells, or sights.

Venting

The act of expressing one's emotions freely to alleviate stress, often involving sharing frustrations.