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Kraft Wanted to Understand How Consumers Decide Which Brand of Cheese

question 7

Multiple Choice

Kraft wanted to understand how consumers decide which brand of cheese to purchase while they are shopping at a grocery store,so the company hired a research firm that observed consumers as they made their selection in the store.Which type of research does this represent?

Learn the use and purpose of impact/likelihood matrices in managing marketing risks and developing contingency plans.

Comprehend the components of marketing plans including target segment size, needs, and marketing mix details.

Identify tools and systems used for collecting data on customer responses to the marketing mix.

Understand the factors to monitor for assessing the effectiveness of marketing strategies and the benefits of CRM systems in this process.

Definitions:

World Bank

An international financial institution that provides loans and grants to the governments of poorer countries for the purpose of pursuing capital projects.

Upper Middle-Income

A classification of economies with gross national income per capita between the limits set by the World Bank or other defining bodies, indicating a relatively higher but not the highest income level.

Low-Income

Refers to individuals or families whose earning is below a certain threshold defined by national statistics, often leading to reduced access to goods and services.

Infant Mortality Rate

The number of deaths of infants under one year old per 1,000 live births in a given year.