V-8,a Brand of Vegetable Juice,wanted to Determine If Viewers Understood

question 84

Multiple Choice

V-8,a brand of vegetable juice,wanted to determine if viewers understood the health benefit message the company was trying to convey in a new series of television commercials.V-8 conducted research in which consumers were brought to a research center to view a pilot television show in which an unreleased version of the V-8 ad appeared.Several other ads appeared during the 30-minute television program,and after viewing the show,participants were given a survey regarding their attitudes toward all of the ads they had seen.Five different groups saw the same program and ads,except the V-8 ad was different for each group.What type of research is this?

• A) secondary research
• B) concept testing
• C) semiotic research
• D) association testing
• E) expert panel research

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Definitions:

Negative Attitude

A pessimistic viewpoint or mindset that tends to see the worst aspects of situations or expect the most unfavorable outcomes.

Lack of Support

Refers to the absence of assistance, encouragement, or resources from others when needed.

TENS

Transcutaneous Electrical Nerve Stimulation, a therapy using low-voltage electrical currents to relieve pain by stimulating nerves.

Chronic Low-Back Pain

Persistent pain located in the lower back area, lasting for more than three months, often without a specific cause identifiable.