Refer to the Following Scenario to Answer the Questions Below

question 40

Essay

Refer to the following scenario to answer the questions below.
Kraft markets several consumer-packaged goods and wants to get a better understanding of its target market and how competing products are advertised.Kraft's agency of record has conducted extensive research for them as well as purchased information from research suppliers.The agency is also conducting background research and using some imaginative qualitative methods to better understand Kraft's target market.
-Name and describe some of the primary and secondary research suppliers that Kraft and its agencies might have purchased information from.

---

Definitions:

Managerial Skills

The abilities and competencies that an individual needs to perform managerial roles effectively, including planning, organizing, leading, and controlling.

Leadership Qualities

Characteristics or traits that are effective for guiding or directing a group towards achieving a goal.

Emotional Instability

A state characterized by rapid changes in mood or emotions, often without a clear cause.

Psychotherapy

The treatment of mental disorder by psychological rather than medical means.