Refer to the Following Scenario to Answer the Questions Below

question 58

Essay

Refer to the following scenario to answer the questions below.
Kraft markets several consumer-packaged goods and wants to get a better understanding of its target market and how competing products are advertised.Kraft's agency of record has conducted extensive research for them as well as purchased information from research suppliers.The agency is also conducting background research and using some imaginative qualitative methods to better understand Kraft's target market.
-One of Kraft's research projects had the objective of understanding competitors' advertisements.Name and describe the purpose of this type of background research.

---

Definitions:

Birth Complications

Problems that occur during the birthing process that can pose risks to the mother, the baby, or both.

Fetal Alcohol Syndrome

A condition in a child resulting from alcohol exposure during the mother's pregnancy, causing brain damage and growth problems.

Heavy Drinking

Consumption of alcohol in large quantities over a short period of time, potentially leading to acute and chronic health problems.

Pregnancy

A term for the period during which a woman carries a developing fetus inside her uterus, typically lasting around 40 weeks from the last menstrual period.