Refer to the Following Passage to Answer the Questions Below

question 89

Essay

Refer to the following passage to answer the questions below.
Bob works at a major advertising agency,and his job entails understanding the meaning of the client's brand and the target audience's relationship to the brand.He must also articulate communication strategies,prepare a creative brief based on an understanding of the consumer and the brand,and finally,evaluate the effectiveness of the communication in terms of how the target reacts to it.
-What should Bob include in the creative brief that he prepares for the creative department?

---

Definitions:

Astrocytes

A type of glial cell in the brain and spinal cord involved in physical and nutritional support for neurons, as well as neurotransmitter regulation.

Brain Tumor

An abnormal and often uncontrolled growth of cells in the brain, which can be malignant (cancerous) or benign (non-cancerous).

Seizure

A sudden, uncontrolled electrical disturbance in the brain, capable of causing changes in behavior, movements, feelings, and levels of consciousness.

Vision Loss

The partial or complete loss of sight, which can result from various conditions, injuries, or diseases affecting the eyes or brain.