Refer to the Following Scenario to Answer the Questions Below

question 79

Essay

Refer to the following scenario to answer the questions below.
For several years,the Cotton Growers of America,a trade group representing U.S.cotton farmers,used an advertising campaign that depicted people in everyday scenarios with a voice-over saying that cotton was the "fabric of our lives." Although cotton has several advantages over other types of fabric,none of this information was conveyed in the advertising campaign.
-Did this campaign use a hard-sell or soft-sell strategy? How do you know?

---

Definitions:

Individualistic

Emphasizing the importance or centrality of the individual and his or her rights and independence above all else.

Heritability of Traits

The proportion of variation in traits among individuals in a population that can be attributed to genetic differences.

Genetic Differences

Variations in the genes among individuals or populations, which contribute to the biological diversity.

Personality Differences

Variations among individuals in regards to enduring patterns of thinking, feeling, and behaving.