Experts Suggest That Copywriters Use No Less Than 20 Words

question 11

True/False

Experts suggest that copywriters use no less than 20 words in outdoor advertising copy.

---

Definitions:

Rogers and Maslow

Carl Rogers and Abraham Maslow are prominent figures in humanistic psychology, emphasizing individual potential, self-actualization, and the importance of personal growth and fulfillment.

Situational Factors

External influences that affect an individual's behavior, decision-making process, and overall performance in different contexts.

Aversive States

Unpleasant or uncomfortable conditions that organisms are motivated to avoid, change, or escape from.

Psychology Roots

The historical foundations and development of psychology as a discipline, encompassing its philosophical, physiological, and experimental beginnings.