Refer to the Following Scenario to Answer the Questions Below

question 98

Multiple Choice

Refer to the following scenario to answer the questions below.
Travelocity.com is an online travel agency that advertises that users will get the best prices on airfare, hotels, and rental cars. Travelocity.com uses the "Roaming Gnome" in its television commercials, often in humorous situations. For example, a recent ad showed the gnome in Europe where he plugged an American appliance (i.e., hair dryer) into a socket and was shocked across the room. All that was shown of him when the smoke cleared was the top of his gnome hat down behind a chair. Viewers hear him say, "Am I going to die?"
-Based on the description of the Roaming Gnome commercials,Travelocity.com's objective for these ads is most likely to ________.

• A) create an emotional pivot
• B) get the audience to become aware of and like the brand
• C) provide how-to information about the Travelocity.com website
• D) compare Travelocity with other online travel agencies
• E) increase market share among men and women ages 65 and older

---

Definitions:

Meninges

The three membranes that envelop the brain and spinal cord, providing protection and structural support.

Pia Mater

Innermost of the three meninges of the brain and spinal cord.

Arachnoid

A delicate, lacelike membrane covering the central nervous system.

Encephalitis

Inflammation of the brain, often caused by infections (viral, bacterial, fungal, or parasitic) or autoimmune diseases.