Why Is Search Marketing So Effective in Reaching Consumers

question 77

Multiple Choice

Why is search marketing so effective in reaching consumers?

• A)The process minimizes competition.
• B)The strategy is rarely used by large companies.
• C)Ads are not perceived to be as intrusive as other types of marketing because consumers initiate the search.
• D)Search marketing appeals exclusively to Seekers.
• E)Search marketing simplifies the purchase process.

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Definitions:

Limbic System

A complex system of nerves and networks in the brain, involving several areas near the edge of the cortex concerned with instinct and mood.

PET

Positron Emission Tomography, a scanning method that uses radioactive substances to visualize and measure changes in metabolic processes and in other physiological activities in the body.

Physiology

The scientific study of the normal functions and mechanisms occurring in a living system or organism.

Heart Rate

The number of heartbeats per unit of time, typically expressed as beats per minute (BPM), indicating cardiovascular activity and fitness levels.