What Is the Purpose of the Closing Paragraph in Body

question 96

Multiple Choice

What is the purpose of the closing paragraph in body copy?

• A)to give readers interesting information so that they go back and read the full body copy
• B)to provide specific information such as price and warranty
• C)to highlight the required disclaimers
• D)to draw the reader's attention to the selling premise
• E)to refer back to the creative concept and wrap up the Big Idea

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Definitions:

DNA Copies

Replicas of DNA molecules that occur during cell division or as a result of molecular cloning techniques.

Restriction Enzymes

Proteins used in molecular biology that cut DNA at specific sequences, important for genetic engineering and recombinant DNA technologies.

Sticky Ends

Short, single-stranded overhangs produced by the cutting action of certain restriction enzymes on DNA, which can readily form hydrogen bonds with complementary sticky ends.

Recombinant DNA

Any DNA molecule made by combining genes from different organisms.