Refer to the Following Scenario to Answer the Questions Below

question 98

Multiple Choice

Refer to the following scenario to answer the questions below.
Travelocity.com is an online travel agency that advertises that users will get the best prices on airfare, hotels, and rental cars. Travelocity.com uses the "Roaming Gnome" in its television commercials, often in humorous situations. For example, a recent ad showed the gnome in Europe where he plugged an American appliance (i.e., hair dryer) into a socket and was shocked across the room. All that was shown of him when the smoke cleared was the top of his gnome hat down behind a chair. Viewers hear him say, "Am I going to die?"
-Based on the description of the Roaming Gnome commercials,Travelocity.com's objective for these ads is most likely to ________.

• A) create an emotional pivot
• B) get the audience to become aware of and like the brand
• C) provide how-to information about the Travelocity.com website
• D) compare Travelocity with other online travel agencies
• E) increase market share among men and women ages 65 and older

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Definitions:

Wage Rate

The amount of compensation workers receive in exchange for their labor, typically expressed per hour, day, or piece rate.

Economic Rent

The excess payment made to a factor of production over and above what is needed to bring that factor into productive use.

Electricians

Skilled tradespeople who specialize in the installation, maintenance, and repair of electrical systems and equipment.

Dirty Work

Unpleasant, difficult, or demeaning tasks often avoided by many but necessary within a specific context or job.