Refer to the Passage Below to Answer the Following Questions

question 69

Essay

Refer to the passage below to answer the following questions.
Advertisements for a particular brand of soap include the phrase, "Love the skin you're in." Print ads usually show a close-up of a young woman's clean face, and the copy is usually written as if she is telling the reader the benefits of this soap. She explains how soft your skin will feel and how much you will love that feeling. The copy of this ad was translated into several foreign languages so that it could be used globally. However, German women thought it was strange to use the word love in reference to something other than another person.
-One copy element of the print ad explained the effect this brand of soap had on the young woman's skin structure,which is what allows skin to feel so soft after using this soap.An arrow was used to connect the explanation to the skin on her cheek.What type of copy element does this represent?

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Definitions:

Source

The origin from which something comes, such as information or material for academic or production purposes.

In-Kind Benefits

Benefits given in the form of goods or services rather than money, often used in social welfare programs.

Poverty Rate

The percentage of the population living below the national poverty line, indicating the proportion of people who cannot afford basic needs.

Absolute Income Scale

A measure of an individual’s or household’s income level, without adjusting for inflation or cost-of-living differences.