Which of the Following Relies on the Power of Personal

question 25

Multiple Choice

Which of the following relies on the power of personal communication in consumer decision making?

• A) word-of-mouth
• B) advertainment
• C) guerilla marketing
• D) product placement
• E) search engine advertisement

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Definitions:

Underlying Norms

Fundamental, often unspoken rules that govern behavior within a group or society.

Political Situation

A scenario characterized by the distribution of power and authority among individuals or groups and the dynamics of political actions and decisions.

Cognitive Dissonance

The inconsistency between a person’s beliefs, attitudes or behaviors.

Ingratiation

A psychological technique wherein an individual attempts to become more attractive or appealing to another person or group by praising or flattery.