Finding the Right Director,locating or Building a Set,and Casting the Talent

question 25

Multiple Choice

Finding the right director,locating or building a set,and casting the talent are all elements of which step in the production of a television commercial?

• A) message design
• B) preproduction
• C) production
• D) postproduction
• E) shorts

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Definitions:

Operations

The activities and processes used in making both tangible and intangible products.

Production

The activities and processes used in making tangible products; also called manufacturing.