Discuss the Challenge That Was Facing the Creative Team for the Altoids

question 117

Essay

Discuss the challenge that was facing the creative team for the Altoids campaign described in the chapter's opening vignette.

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Definitions:

Three-Dimensional

Having, pertaining to, or appearing to possess length, width, and depth, giving the perception of fullness or volume.

Moon Illusion

The optical illusion where the moon appears larger near the horizon than it does while higher up in the sky.

Horizon Moon

The optical illusion observed when the moon appears larger near the horizon than it does while higher up in the sky.

Motion Pictures

A series of still images that, when shown on a screen, create the illusion of moving images due to the phi phenomenon.