Which of the Following Relies on the Power of Personal

question 25

Multiple Choice

Which of the following relies on the power of personal communication in consumer decision making?

• A) word-of-mouth
• B) advertainment
• C) guerilla marketing
• D) product placement
• E) search engine advertisement

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Definitions:

Corporate Social Responsibility

A business model in which companies integrate social and environmental concerns in their operations and interactions with stakeholders.

Fortune 500

An annual list compiled and published by Fortune magazine that ranks 500 of the largest United States corporations by total revenue for their respective fiscal years.

FASB Compliance

Adhering to the standards and guidelines set by the Financial Accounting Standards Board, which governs accounting practices in the United States.

CSR

Corporate Social Responsibility, a business model wherein companies integrate social and environmental concerns in their operations and interactions with stakeholders.