Media Brokers Work for a Specific Medium,such as a Magazine

question 72

True/False

Media brokers work for a specific medium,such as a magazine or local television station,and their objective is to build the best possible argument to convince media planners to use the medium they represent.

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Definitions:

Sensory Impressions

Perceptions or feelings resulting from the stimulation of the senses, including sight, sound, smell, touch, and taste.

Middle Ear

The portion of the ear internal to the eardrum, and external to the oval window of the cochlea, containing the three auditory ossicles.

Basilar Membrane

A membrane that lies coiled within the cochlea.

Frequency Theory

A theory in hearing that suggests tones are perceived by the rate at which auditory nerve fibers fire.