Refer to the Following Passage to Answer the Questions Below

question 54

Multiple Choice

Refer to the following passage to answer the questions below.
Allison works in the media department of a major advertising agency that has several national advertisers as clients. Her responsibilities include identifying specific media vehicles, such as TV programs, newspapers, magazines, or radio programs and stations for clients' advertising; negotiating the costs to advertise in them; and handling the details of billing and payment. Although one of the agency's major clients advertises primarily in magazines, the media plan calls for the use of newspaper advertising as well.
-The media plan calls for placing ads in all the major newspapers in the southeastern United States.Because newspaper is primarily a local medium,Allison seeks the services of a professional to assist her in placing the buy with one order.Allison needs to contact a ________.

• A) media salesperson
• B) customer service rep
• C) media rep
• D) media-buying service
• E) media consolidator

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Definitions:

Conscious Free Will

The concept that individuals have the ability to make choices and decisions consciously and voluntarily.

Fixed-Ratio Schedule

A type of reinforcement schedule in operant conditioning where a response is reinforced only after a specified number of responses have occurred.

Reinforcer

Any stimulus that, when presented after a behavior, increases the likelihood of that behavior being repeated.

Operant Behavior

Behavior that is controlled or influenced by its consequences, including rewards and punishments.