You Receive a Text Message from Upscale Furnishings About an Upcoming

question 118

True/False

You receive a text message from Upscale Furnishings about an upcoming sale on custom furniture.Upscale Furnishings is developing a direct customer relationship with you through guerilla marketing.

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Definitions:

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, commonly referred to as the 4Ps: product, price, place, and promotion.

Four P's

A marketing mix model that consists of Product, Price, Place, and Promotion, used to consider the key factors in marketing a product or service.

Product

A product is any good, service, or idea that can be offered to the market to satisfy a need or want, ranging from tangible items to intangible services.

Brand

The name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.