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Refer to the following passage to answer the questions that follow.
Talbots is a women's clothing store that sells only Talbots brand clothing.The style is fashionable,yet classic.It is relatively high-priced,but not priced at the level of designer clothing.Talbots has expanded its reach through the company's transactional website,and management is interested in getting more traffic to the site as well as using alternative media to reach the target market.
-How might Talbots use geotargeting to achieve its goal?
Instrumental Case Study
A case study conducted to provide insights into an issue or to refine a theoretical explanation, using the case as a tool to understand more general principles.
Insight
A deep understanding or realization that comes from analysis or introspection.
Issue
A topic of discussion, concern, or dispute that invites attention, analysis, or resolution.
Generalizable
The extent to which findings from a study can be applied or extended to broader contexts beyond the original sample or setting.
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