For the Launch of a New Camera in Korea,Nikon Created

question 78

Multiple Choice

For the launch of a new camera in Korea,Nikon created a celebrity "red carpet" experience in a Seoul subway station.Commuters walked on a red carpet past a billboard filled with life-like images of photographers.When a commuter walked directly in front of the billboard,lights flashed on the board,creating the illusion that the commuter was a celebrity having his or her photo snapped by dozens of reporters.This is an example of ________.

• A)guerilla marketing
• B)traditional marketing
• C)product placement
• D)mobile marketing
• E)advertainment

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Definitions:

Computer Science Degree

An academic degree awarded for completing a course of study in the field of computer science, covering topics such as algorithms, data structures, and software development.

Female

Pertaining to the sex that typically produces eggs (ova) and can bear offspring or characterized by traits traditionally associated with women.

Software Company

A business entity that specializes in developing, producing, and distributing computer software technology and products.

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Employment in a job or occupation for a significant number of hours defined by an employer, typically at least 35–40 hours per week.