Refer to the Following Passage to Answer the Questions Below

question 119

Multiple Choice

Refer to the following passage to answer the questions below.
Allison works in the media department of a major advertising agency that has several national advertisers as clients.Her responsibilities include identifying specific media vehicles,such as TV programs,newspapers,magazines,or radio programs and stations for clients' advertising;negotiating the costs to advertise in them;and handling the details of billing and payment.Although one of the agency's major clients advertises primarily in magazines,the media plan calls for the use of newspaper advertising as well.
-Allison is working with a client that wants to maximize frequency over a one-month period.Which of the following media should Allison NOT recommend to this client?

• A)radio
• B)daily newspapers
• C)monthly magazines
• D)network television
• E)cable television

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Definitions:

Inventory Stock

The quantity of goods or materials a business holds for the purpose of resale or production.

Product Availability

The state of a product being in stock and accessible for purchase by consumers.

Customer Order

A request made by a customer to purchase goods or services from a business.

Available Inventory

The quantity of goods or materials that a company has in stock and is ready for sale or distribution at any given time.