You Are Looking at an EHow

question 143

Multiple Choice

You are looking at an eHow.com video for cleaning stains out of a shirt when you notice a small ad for Febreze odor eliminator on the right-hand side of the page.When you click on the ad,you move from eHow to a Febreze website.You have clicked on a ________.

• A) widget
• B) pop-under
• C) mini-site
• D) pop-up
• E) banner ad

Illustrate the role of unconscious factors in human behavior.

Understand the psychological perspective on individual and collective behavior.

Comprehend the evolution and critical viewpoints within the field of psychology.

Understand the concept of heteronormativity and its implications in society.

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Definitions:

Sales Concept

A marketing strategy that prioritizes making sales and considers customer needs as secondary, focusing on aggressive sales techniques.

Sustainability Perspective

An approach to developing, producing, and managing products and services with attention to their environmental impact and the conservation of resources for future generations.

Age of Consumerism

A period characterized by an increase in the consumption of goods and services by individuals, reflecting changes in societal values and attitudes towards material wealth.

Marketing Concept Era

A period in marketing history during which businesses began to focus on meeting the needs and wants of consumers as a way to differentiate themselves from competitors.