In Which Type of Network Television Advertising Does a National

question 64

Multiple Choice

In which type of network television advertising does a national advertiser pay for 10,15,20,30,or 60 seconds of commercial time during one or more programs?

• A) participations
• B) spot announcements
• C) dayparts
• D) sponsorships
• E) product placements

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Definitions:

Line Extension

The addition of new products to an existing product line of a brand, often in the same product category, to target a wider audience or offer more variety.

Disruptive Innovation

An innovation that significantly alters the way a market or industry functions, often displacing established competitors and reshaping the landscape.

Line Extension

A strategy that involves introducing additional items in the same product category under the same brand name, such as new flavors, forms, colors, added ingredients, or package sizes.

Category Extension

The strategy of using an established brand's name to enter a new product category or market segment, leveraging the brand's existing reputation and customer base.