Jim Was Looking for Information on Jet Skis Because He

question 30

Essay

Jim was looking for information on jet skis because he was interested in buying one.He went to the Internet and "googled" the key words jet skis.Several results were returned,and he noticed that there were several "sponsored links" to businesses selling jet skis and accessory items along the top and right side of the search results page.In fact,"Honda Jet Ski Deals" was in blue along the top,and when Jim clicked on it,it took him to Honda Motorcycle's website where he could get more information on Honda jet ski products.What is Google,and how do marketers get these "sponsored links" on the results pages?

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Definitions:

Anorexia Nervosa

An eating disorder characterized by an obsessive fear of gaining weight, leading to restricted food intake and extreme thinness.

Fructose

Fructose is a simple sugar found in many plants that is sweeter than glucose and used in foods and beverages as a sweetener.

Calories

Units of energy measure in food and beverages, necessary for human life and health but to be managed for weight control.

Homosexual Orientation

A sexual orientation characterized by a romantic or sexual attraction to people of one's own sex.