Refer to the Following Passage to Answer the Questions Below

question 77

Essay

Refer to the following passage to answer the questions below.
Haley and Lauren, who recently graduated with MBAs, are opening a new shoe boutique called The Pampered Soul in Hattiesburg, Mississippi, which is classified as a Metropolitan Statistical Area (MSA) with more than 100,000 people. It's also home of The University of Southern Mississippi. Haley and Lauren will offer national brands of shoes that are not available in the department stores in the mall, and their primary target market will be women ages 18 to 35. They've rented a location on the main street in front of the USM campus. The owners realize that most of their business will come from within a five-mile radius and want to limit their advertising to those potential customers. They have a modest budget for advertising, so they want to get as much out of it as they can.
-Discuss some out-of-home advertising vehicles that might be appropriate for this business.

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Definitions:

In-store Advertisements

Marketing and promotional displays located within a retail environment, aimed at influencing customer purchase decisions on the spot.

Cultural Influences

Factors stemming from the culture in which an individual has been raised or operates, affecting their values, behaviors, and preferences.

Reference Groups

Social groups that individuals use as a standard for evaluating their own behavior, attitudes, and values.

External Social Environment

The external factors in society that influence an organization's operation, including cultural, demographic, and social aspects.