What Is the Benefit to Companies of Using Blogs as Marketing

question 125

Multiple Choice

What is the benefit to companies of using blogs as marketing communication tools?

• A) Blogs provide companies with additional revenue.
• B) Blog content is easy to filter, monitor, and control.
• C) Lifetime customer value can be evaluated through blogs.
• D) Demographic information about customers can be easily tracked.
• E) Blogs are an inexpensive yet credible way to reach a fragmented audience.

---

Definitions:

Outdoor Temperature

The temperature of the air outside, which can be influenced by various weather conditions and time of day.

Consumer Behavior

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas.

Reading Skills

Reading skills encompass the abilities involved in the comprehension, interpretation, and analysis of written texts.

Linear Association

A statistical relationship between two variables where a change in one variable is associated with a change in the other variable.