P&G Has Developed and Purchased Huge Databases and Has More

question 147

Multiple Choice

P&G has developed and purchased huge databases and has more than 30 million consumers in its current database.P&G routinely mines the information in the database to uncover potential buyers whose characteristics match those of their current customers for a given product and brand.What technique is P&G most likely using?

• A) skimming
• B) searching
• C) prospecting
• D) relationship marketing
• E) converting

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Definitions:

Phenotype

The actual form, or constitution, of a person as determined by heredity and environmental factors.

Heredity

The passing of traits from parents to offspring through genes.

Pelvic Inflammatory Disease

An infection of the female reproductive organs, often caused by sexually transmitted infections, leading to severe health complications including infertility.

PID

Pelvic Inflammatory Disease, a condition affecting women characterized by infection and inflammation of the reproductive organs, often caused by sexually transmitted infections.