Refer to the Scenario Below to Answer the Questions That

question 15

Multiple Choice

Refer to the scenario below to answer the questions that follow.
Bob and Larry have taken their fly fishing equipment and accessory business, Flies-R-Us, to the Internet because they wanted to expand their business. However, they don't have much money to use conventional media to drive traffic to their site.
-Bob and Larry wanted to develop a groundswell of marketplace demand for their store,so they used email to circulate a message among all of their family,friends,and customers for whom they had email addresses.What type of marketing is this?

• A) branded entertainment
• B) traditional
• C) viral
• D) guerilla
• E) mobile

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Definitions:

Operational Definition

A description of a variable in terms of the specific process or set of validation tests used to determine its presence and quantity.

Correlation Coefficient

A numerical measure of the degree and direction of association between two variables.

Cancer

A broad term for diseases characterized by the uncontrolled growth and spread of abnormal cells in the body.

Correlation Coefficient

A numeric metric showing how much two variables move in relation to each other.