Explain Why a Movie Studio May Decide to Spend More

question 90

Essay

Explain why a movie studio may decide to spend more of its communication budget on promoting a movie through social networks and less in conventional media for movie advertising.

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Definitions:

Enemy Alien

A non-citizen living in a country who is considered an enemy due to their nationality or citizenship during a time of war.

Citizenship

The status of being recognized as a legal member of a specific country, with associated rights and responsibilities.

Void

Having no legal force or effect; not valid or legally binding.

Ultra Vires

Acts performed outside or beyond the powers of the legal authority or corporation’s capabilities.