Which of the Following Is an Index Which Estimates the Strength

question 59

Multiple Choice

Which of the following is an index which estimates the strength of a brand in various geographical areas?

• A)product development index (PDI)
• B)category development index (CDI)
• C)brand development index (BDI)
• D)buying power index (BPI)
• E)brand share index (BSI)

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Definitions:

Type A Personality

Person who is ambitious, time conscious, extremely hardworking, and tends to have high levels of hostility and anger as well as being easily annoyed.

Masculine

Traits or attributes traditionally associated with men and boys, such as strength, assertiveness, and competitiveness, in a given culture.

Hofstede's Dimensions

A framework for cross-cultural communication developed by Geert Hofstede, which describes the effects of a society's culture on the values of its members and how these values relate to behavior.

Primary Appraisal

The initial evaluation process where the individual assesses the significance of a stressor as being positive, neutral, or negative.