One Drawback to Using Email for Brand Communication Is the Cost

question 124

True/False

One drawback to using email for brand communication is the cost.

---

Definitions:

Latent Learning

A process in which learning takes place, but there is no demonstration of that knowledge until a reward or incentive is presented.

Cognitive Mapping

The process by which individuals mentally acquire, code, store, recall, and decode information about the relative locations and attributes of phenomena in their everyday or metaphorical spatial environment.

Cognitive Map

A mental representation of one's physical environment and spatial relationships between objects.

Gestalt

A theory or approach emphasizing the whole of anything is greater than its parts, and the mind's ability to generate perceptual wholes.