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Refer to the Scenario Below to Answer the Questions That

question 93

Multiple Choice

Refer to the scenario below to answer the questions that follow.
Bob and Larry have taken their fly fishing equipment and accessory business, Flies-R-Us, to the Internet because they wanted to expand their business. However, they don't have much money to use conventional media to drive traffic to their site.
-Bob and Larry want to reach out to customers who have made at least one purchase to encourage additional purchases and to strengthen the brand relationship.They would like to offer discounts to their best customers.Which of the following would be the most efficient and cost-effective way for Bob and Larry to reach this target population?

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Definitions:

Assignable Variation

Assignable variation is a concept in quality control that refers to variation in a process that can be traced to specific causes, as opposed to random variation, which is inherent and cannot be easily identified and controlled.

Trend

A general direction in which something is developing or changing, often identified in data analysis.

Average Run Length

In statistical process control, it is the expected number of samples taken until a control chart signals a possible shift in process parameters.

Control Chart

A tool used in process control to monitor, control, and identify the stability of a process over time.