Name and Describe the Information Sources Media Planners Use in Developing

question 79

Essay

Name and describe the information sources media planners use in developing a media plan.

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Definitions:

Desire

An intense longing or wish for something to happen.

Unconsciously

Performing actions or behavior without conscious awareness or intention, often based on learned patterns or instincts.

Unacceptable Goal

A target or objective deemed inappropriate or unattainable within a given context or set of circumstances.

Acceptable

Considered satisfactory or permissible in quality, standard, or condition.