Which of the Following Is a Type of Partnership Program

question 100

Multiple Choice

Which of the following is a type of partnership program used by manufacturers of two or more brands,such as Doritos corn chips and Pace salsa,to leverage similar strengths to achieve a bigger impact in the marketplace?

• A)cross promotion
• B)licensing
• C)sponsorship
• D)comarketing
• E)cobranding

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Definitions:

Management Approach

The management approach refers to the strategies and methods employed by a company's leadership to achieve its objectives and manage its resources.

Significant Differences

Notable or substantial variations between two or more items, figures, or outcomes.

Standards

Established benchmarks or norms that are used for measuring performance or compliance.

Normal Application

In cost accounting, it pertains to the standard method used to allocate overhead costs to products or services.