Communication Efforts with Consumer or Activist Groups That Seek to Influence

question 59

Multiple Choice

Communication efforts with consumer or activist groups that seek to influence government policies are known as ________.

• A) media relations
• B) corporate relations
• C) issue management
• D) cause marketing
• E) issue marketing

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Definitions:

Direct Materials

Raw materials that are directly traceable to the manufacturing of a product and can be easily quantified and allocated to that product.

Break-even Point

The production level at which total revenues equal total expenses, and there is neither profit nor loss.

Contribution Margin Ratio

A financial metric that shows the percentage of sales revenue that exceeds variable costs, contributing to covering fixed costs and generating profit.

Profit-volume Ratio

A measure that indicates the relationship between the profit generated by a business and its sales volume, usually expressed as a percentage.