Direct Data Is a Service Firm Specializing in Collecting and Analyzing

question 38

Multiple Choice

Direct Data is a service firm specializing in collecting and analyzing data about potential customers for a variety of direct marketers.Direct Data tracks geographic,demographic,and psychographic data,pulling together lists of potential target customers for its clients.When creating direct mail messages,Direct Data's clients likely use this information to ________.

• A) build in feedback
• B) manage negative perceptions about direct marketing
• C) personalize the message
• D) tell a complete sales story
• E) reach those unreachable by other media

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Definitions:

Manufacturing Overhead

Indirect costs related to manufacturing that do not include direct materials or direct labor.

Predetermined Overhead Rate

A rate calculated before the accounting period begins, used to allocate overhead costs to products or services.

Machine-Hours

A measure of production output or operational time, calculated by the number of hours machines are running.

Manufacturing Overhead

All indirect costs associated with the production process, such as utilities, maintenance, and salaries for employees not working directly on the product.