A New Form of Word-Of-Mouth Marketing in Which an Online

question 51

Multiple Choice

A new form of word-of-mouth marketing in which an online influencer is encouraged to spread information over the Internet is known as ________.

• A) cause marketing
• B) maven marketing
• C) direct marketing
• D) impression marketing
• E) social networking

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Definitions:

Profitable Growth

The process of increasing a company's revenue and profits effectively and sustainably over time.

Entrepreneurship

The act of creating, managing, and operating a business venture in order to gain profit, often characterized by risk-taking.

Act-Learn-Build

A process approach that emphasizes action-oriented learning and building iteratively on results to develop new products, services, or businesses.

Social Entrepreneurship

The pursuit of entrepreneurial ventures with a major emphasis on achieving social goals and positive externalities.